Term Definition

Is a person who has access to all page settings and post options. Unlike other users the page Administrator can edit the page content, post new information and delete old posts or applications. When the Administrator accesses the page he has a different view of the page layout than other users. His interface of the page is more complex with far more options that allow him to edit and manage the page content and page layout.

App (or application)

Appssolut applications are applications that can be published to the Facebook tab, microsite, etc. These applications have their own mobile versions. Appssolut offers database of pre-made applications that you can use to design your Facebook page, organize content, build fan base or engage your Facebook Fans.


Is used to turn on or turn off one or more options. So, this is a “yes” or “no” option. The Checkbox is visually presented with a box and a text that describes its function. If a user checks the checkbox it means that he agrees with all terms and conditions presented in the text.


Is a standard option for all Facebook posts. However, every post on Facebook can be commented by other users who have access to it. The page Administrator can block the comment option for a specific post.


Is a form of sweepstakes where users post some material on the Facebook page (photos, videos, essays etc.) while other users vote or “like” the best post. It can also include a professional jury that chooses the best post. In the end the user who gets most votes, likes, or is selected by the jury for the best post is getting the prize.

Competition Instructions

If the page Administrator wants, he can post additional instructions or rules for the competition. Typically the instructions are about the number of votes that every user can give, or about the posting material etc.

Competition view

Is a review of the current competition status. The page Administrator can allow or forbid other users to see the current number of votes for every post and other similar information.

Content Control

Feature that enables admin to control what content he/she wants to delete from the user entries.

Countdown timer

Shows how much time is left until the competition or voting ends.

CSS (Cascading Style Sheets)

Represents the instructions to a web browser on how to present HTML elements. CSS is not an application for programming; it is used just to help you style a web page or appssolut application.

Data Export

With the data export tool page administrators can get all information and reports about the page activity, such as number of page previews, applications uses and other statistics.

Entry Form

Are Facebook page forms that can be specially adapted to each client. When you add an entry form on your Facebook page users have to fulfill that form with all required information, so that they can get access to the page or participate in competitions, sweepstakes etc.

Facebook Like

The Like option means that the user has agreed to follow a Facebook page and receive every information, posted by page administrator, on his homepage. If the user likes a page he/she gets access to the page and all published information. Some pages have a Fangate option that unable page access to users who didn’t like the page.

Facebook page

Is a page on Facebook that allows businesses, organizations and brands to present the company to users and provide all necessary information about the company or company’s products and services. Facebook pages offer content, sweepstakes, competition, and other application to interact with users.

Fan base

All people who clicked Like on your Facebook Page.

Fan Gate

Is an option that unable page access to the user who didn’t like the page. Page Administrator can choose if this option will be active or not.


Option that allows you to publish one application with adjusted content differently to users from different geographical area.

Header banner

Is the main banner on every Facebook page. The Header banner is always at the top of the page, with the company name and company logo highlighted.

HTML (Hyper Text Markup Language)

Is a presentation language used for creation of web page. It is not a programming language and with HTML you can’t do the simplest operations like adding and subtracting. HTML files are just simply text documents with the extension .html or .htm. Basic elements of all web pages are tags that describe how something will be presented in a browser. In a HTML documents links are connecting documents in to a hierarchical structure.

Invite friends

Is an option that allows users to invite their friends to join a group or like a Page. When user invites friends to a group, or suggests certain page to friends, invited users can decide if they want to join that group or like that page. If they decide to join a group or like a page, they can as new group members invite their friends to join the group, or like the page.


A competition jury can consist of users who like the page and vote for a post. A competition jury can also be a professional jury nominated by the company that organizes the competition.


Is an automatic recognition of the user’s IP address. It helps you determine the country from which user previews the Page. Once you’ve determined user’s location the page will automatically adopt changes such as change of the language of the page.


Is a web page that can be autonomous, or it can be a group of pages, that are used to discrete entity within an existing web page. Microsites are usually linked to the main page, but it can also have its own domain or subdomain. Microsites are usually used for commercial and advertising, or to present a specific group of information.


Is a web site where companies present information about one specific product or one specific service. Mini-sites usually have a lot of visual elements like animations, pictures, video clips, by which they present the product or service.

Mobile version

Because of the smaller screen dimensions on mobile phones and tablets many applications can’t look identical on a mobile phone and on a computer. The operating systems on mobile phones and tablets can also unable the application, originally created for a computer, to work perfectly on a mobile device. Because of that Facebook applications are specially adapted to mobile devices.


After the page Administrator finishes with selection and editing of an application, that application is ready to be published on the Facebook page.


Is characteristic for competitions in which users collect vote or like. When a competition ends the number of votes or likes on each post ranks all participants.

Rate application

Every application that was used by a client can be rated by several criteria. In this way the company that offers the application is getting information that will be used to improve their service. Application rating on the service site also helps company to create category of best (top rated) applications.


Is an option that allows users to share posts of other users or pages on their own profile. If a user shares a post it will appear on his profile with a notification that the post is shared, and a note on the user who has originally posted the material.


Are games or competitions where users who like or share a page or a post (photo, video, comment etc.) can win prizes.


Means that the company through its Page can target population by specific characteristics or socio-demographic features, such as sex, age, education, etc.


Template is a group of letters, words, sentences, tables or photos that presents a whole look and design of a web page or an article. Templates can be beforehand defined or specifically created for a client, depending on client wishes and needs.

Text box, text field, entry box

Is an element of the graphic interface design where users can textually enter required information.

Time limited voting

Voting in active competition is usually time limited. The page Administrator sets the date and time when a competition begins and when it ends.

URL (Uniform Resource Locator)

Is a web address for a specific source on the internet: The source of the URL can be a HTML document (web page), photo, video, or any other type of material located on a web server.


Some Facebook pages are allowing users to vote for some products, sales or coupons posted on the page. Users can also vote for post that other users posted on the page (competition).