The dm drugstore market GmbH & Co. KG is a German company that operates in eleven European countries drugstores under the brand name dm. To stay in touch with their fans, and to reward the loyal ones, dm often runs different competitions.
For example, they run a competition where fans were asked to invite their friends and family to join the site. Those who would invite most people would win weekend trip to the mountain for 2 persons.
The results of this campaign are 32.000 more fans in just one month and over 30.000 people talking about it. Another successful competition was a contest where users had the opportunity to invite their friends to join their group, and win a summer trip for 3 persons. This competition resulted in 18.000 more fans in just 2 weeks, and over 21.000 talking about.
Photo: dm drogerie markt BiH Facebook Page
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