G24.si is the Slovenian online car insurance. Users can get the car insurance quote online. They decided to make a stronger step into social media field to harvest the effects of social media channel.
Main problem of G24.si Facebook page was that they had low number of fans, low traffic to their website and low talking about. With that kind of figures they couldn’t count on serious social media effects.
Create a continuum of prize-win apps to build G24’s fan-base accompanied with functional apps to open the communication with their fans.
>> Prize-win App 1 (Sign in & Win)
Users needed to answer three simple questions about the product & leave the personal info. By participating in the game users get the possibility to get the free G24 car insurance or special Petrol gas station voucher for 40EUR.
>> Prize-win App 2 (Memory Game)
User needed to play a Memory game, where the decks are branded with road signs. By participating in the game users get the possibility to get the free G24 car insurance or special Petrol gas station voucher for 40EUR.
The ground for the launch of the app represented the daily on-wall activity: daily post about the Road rules and Regulations. This proved as successful tactic to boost the engagement levels and talking about metrics. And users refreshed their knowledge od rules and regulations. :)
>> Functional Apps
To open communication with their fans G24.si installed the CONTACT US app and SIGNUP FOR NEWSLETTER app.
Installed applications brought desired effect: INCREASED FANBASE. G24 increased their fan-base for 1000%. (current %; which is not final as activities are still active).
But the apps did not provide just that.
Through the use of applications G24.si got the LEADS (equipped with all the key data: name, surname, mail, … + info about the lead’s current quote & month of quote) that will be used in the future communications / CRM activities.
And lastly: The overall efforts were awarded with the increased traffic generated via G24.si Facebook page.
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