09
Mar
2016

What’s new in Social Media world in February?









1.  Facebook news: Facebook’s Moments App Now Supports Videos



Facebook’s emphasis on videos was extended to its stand-alone Moments application by the end of the month of February.

Moments users on both iOS and Android can now share videos alongside photos, and Facebook said in an email to Social Times that the ability to add videos to Moments slideshows will be included “in the coming weeks.”

Have you tried this new feature?





2. Facebook Live launching for android having several countries added


Great news indeed! Why should Facebook users in the U.S. with iOS devices have all of the fun? The social network announced in late February that its Facebook Live live-video-streaming feature will begin rolling out for Android in March.

Product manager Vadim Lavrusik and engineering manager Dave Capra said in a Newsroom post that the Android roll-out will start in the U.S., with more countries to be added “soon.”

Speaking of “more countries,” Lavrusik and Capra also revealed that Facebook Live for iOS is now available in more than 30 countries.





3. Facebook introduces canvas, an immersive, full-screen mobile ad unit


Facebook announced in late February the official roll out of its Canvas full-screen immersive advertising product for iOS and Android phones.

Canvas is currently available to all advertisers, via an easy-to-user, self-service tool in Power Editor, and it creates News Feed ads for users with iOS and Android phones.

Product lead Paresh Rajwat said Facebook is working on expanding Canvas to areas such as Instagram and Facebook Audience Network, but this will likely not occur during the first half of 2016.

The social network said it created Canvas with input from the creative community throughout the entire process, which began in November 2014, adding that the goal was to present advertisers large and small with a “fully customizable digital space on which to build multimedia stories,” allowing them to mix video, photos, text and call-to-action buttons in a fully immersive environment for users.





4. Facebook reactions launches globally


In February Facebook announced the global launch of the Reactions extension to its like button via Android, iOS, desktop and mobile Web, and they are already available.

Facebookbegan testing Reactions in October after co-founder and CEO Mark Zuckerberg revealed during a town hall in September that the social network was working on ways for users to express emotions beyond the like button, although rabid speculation about a dislike button was soon quashed.

Holding down the like button on mobile devices or hovering over it on desktop allows users to choose between like, love, haha, wow, sad and angry.

This new feature is an interesting option, still, it seems like most of people prefers the good old likes.





5. Ads are coming to Facebook messenger in Q2 2016


It has long been assumed that ads would come to Facebook Messenger at some point, and according to a leaked document obtained by TechCrunch, that point is the second quarter of 2016.

Josh Constine and Jon Russell of TechCrunch obtained a document sent by Facebook to an unnamed large Facebook advertiser, which indicated that starting sometime in the second quarter, businesses on the social network will be able to send ads as messages to Facebook users who had previously initiated chat threads with those businesses.

According to Constine and Russell, Facebook recommended that brands get a head start by engaging users in message threads now so that they will be able to send them ads when the feature is launched.

Facebook also confirmed the existence of a URL short link that allows users to instantly open chat threads with businesses. The link is now available for all pages, and users can access it via fb.com/msg, followed by the user name of the page.



6. Facebook to open instant articles to all publishers April 12



Facebook announced Wednesday that its Instant Articles feature will be made available to all publishers April 12 at its F8 global developers conference.

Instant Articles were designed to enable publishers to deliver content with interactive elements that loads up to 10 times faster than standard mobile Web posts.

The social network introduced Instant Articles last May with nine launch partners: The Atlantic, BBC News, Bild, BuzzFeed, The Guardian, National Geographic, NBC, The New York Times and Spiegel.

More than 20 partners were added last September, and Instant Articles was rolled out to all iPhone users the following month.

We really like Instant Articles! Have you had the chance to test them?



7. Instagram adding video view counts



Instagram users who post videos and brands that post video ads will soon start seeing view counts in place of likes.

The Facebook-owned photo- and video-sharing network announced in a blog post that “in the coming weeks,” view counts will begin appearing beneath videos and video ads, where like counts currently appear, and clicking on views will bring up the like counts for those videos.

Instagram added that videos must be viewed for at least three seconds before their view counts go up, saying in its blog post:

The value of a video ad—whether you’re measuring ad recall, brand awareness or sales—happens quickly and increases as the video plays out. With Nielsen, Facebook found that up to 47 percent of the value in a video campaign was delivered in the first three seconds, while up to 74 percent of the value was delivered in the first 10. Every part of a video view—from the initial impression to a complete video view—drives value.

According to Instagram, time spent watching videos on its network has risen by more than 40 percent during the past six months.



8. Facebook Adds Automated Captioning Tool for Video Ads



Facebook announced a host of new features for video ads in the first half of February, highlighted by an automated captioning tool.

The social network also introduced new metrics for brands deploying video ads, along with the global availability of100 percent in-view ad buying and verified analytics from Moat, the latter two of which were initially announced last September.

The automated captioning tool is aimed at improving the experience for Facebook users who view video ads and other videos with the sound off, and it generates captions for video ads, which can then be reviewed, edited and saved by advertisers via the social network’s ads create tool.



9. Instagram officially adds support for multiple accounts



Instagram officially announced the ability for users to switch between multiple accounts.

The feature had been spotted in testing for Android in November and for iOS earlier this month, and it has now been included in versions 7.15 of the applications for both operating systems, with support for up to five accounts.

Have you already had the chance to test this Instagram feature?

That’s all for now! Looking forward to our spring March blog edition.