Are They Same or Different?
You're aware that it’s time for your brand to find its place on social media, but you're not sure what exactly should you do on each of them? Even if professionals will handle your social media, and maximize their effect, you need to know some basic truths about them.
Why am I on Facebook or Twitter?
Let's take a look at Facebook and Twitter, from a perspective of a private user. In addition to basic technical differences what differentiates one network from another is fact that through Facebook you connect with people you already know. Therefore the content and tone of communication are rather personal. Twitter, on the other hand, is very simple and useful if you are looking for short information. Twitter helps you follow people that are interesting but you don’t know them personally. Compared to conversations you lead on Facebook this one is far more spontaneous and opened.
What is the purpose of my brand being present at Facebook or Twitter?
Strategies for development of successful Facebook or Twitter pages/profiles are based on target audience analyses. While on Facebook you may find literally everyone, Twitter is full of brand evangelists and early adopters. Brand evangelists are true brand ambassadors and they consider your brand to be their lovemark. Early adopters are urban and open-minded people, who have their own point of view and accept with ease all changes that are happening in society. We can say that they are all equally important. The only difference is what you are trying to achieve by being present on social media. On Facebook you can engage your target audience through interesting applications. On the other hand, timely placed and useful information about your brand, product and service will be key to your Twitter success. Perception of your brand will depend on usefulness of information you provide. On Facebook you will try to find out who are your true fans, while on Twitter you will be able to directly communicate with your brand evangelists.
Pinterest, Instagram...Do I need all of this?
The answer to this question is very simple. Yes, you do. The fact that your brand is present on them, regardless of number of active users, show that you are aware of the fact that quality of information is measured in pixels. If you know photo post will deliver high engagement levels on Facebook or Twitter, than Instagram will be quality tool for development of quality content about your brand or services that you'll distribute through other networks. In this simple way you have replaced expensive photographers and designers with simple and free application.
Since today we are reacting more to visual stimulus than to words you shouldn’t be surprised by fast expansion of Pinterest. This network is based on photo materials, organized throughout different boards that enable you to follow only content that you find interesting. It's important that you separate content, according to your target audience affinities, because even though we love different brands, it doesn't necessarily mean that we like all of its products.
Do I need LinkedIn?
Yes. You need it and your company needs it. Unlike other social networks LinkedIn allows you to present your professional interests, so communication should focus on that kind of promotion. It will allow you to personally connect with many professionals and companies you find interesting, while your company will get a chance to present its services and knowledge.
Regardless of your marketing strategies that are developed specifically for different social media first and most important task for you is to log in and become a user. You will get familiar with basic technical differences, possibilities and limits, but also communication dynamics among members of each social media. This will help you understand all inputs from your Social Media Managers.
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