Do you judge a book by its cover? Or believe in first impressions when meeting someone? Judging a social media update by its headline is not and exception (on average 8 out of 10 people will read the headline, but only 2 out of 10 will read the rest). By headline in social media, I am referring to one or two sentences in your post copy whose aim is to capture the attention and make people click the link to your blog or web page and find out more. According Brin Clark from CopyBlogger: “Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or a post title that turns a browser into a reader, the rest of your words may as well not even exist”.
If you are looking for a way to create headlines powerful enough to stop someone who is scrolling through their Facebook feed at the speed of light and convince them to dedicate some time on a material you have prepared so carefully look at simple formula below:
In case you don’t have time for formulas here are some templates that have proven to be effective in the past, so re-work them to fit your business industry and use them for your next post.
Quality of headlines can seriously influence the success of your content so make sure you spend some time thinking about it. If in doubt check out this cool Headline Analyzer that will show you the score of your headline and analyze wording, length, keywords and general sentiment of your copy.
If you have your own secrets or formulas for must-click links please share them with us. In the meantime I hope appssolut suggestions will give you some insight and help you the next time you need to come up with captivating headlines.
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